India became the world's second-largest honey exporter in 2024, up from ninth place four years earlier, on the back of a ₹500 crore Central Sector Scheme. The same four years contain a fact the scheme's own success story rarely mentions: a 2020 government-linked investigation found ten of thirteen major honey brands sold in Indian shops failed the internationally accepted purity test for the exact adulteration those brands were accused of — and that test still isn't mandatory for anything sold domestically, only for export.
The National Beekeeping & Honey Mission: A Sweet Revolution, and the Adulteration Problem Sitting Next to It
The pattern in one line: the National Beekeeping & Honey Mission has genuinely built export-grade infrastructure and pushed India to the world's No. 2 honey exporter — but the purity test that infrastructure depends on for credibility remains optional for the honey Indians actually buy in shops, four years after the scandal that made the test necessary in the first place.
The National Beekeeping & Honey Mission (NBHM) is a Central Sector Scheme — entirely centrally funded, no state matching share — launched under the Atmanirbhar Bharat banner with a total outlay of ₹500 crore for FY2020-21 to FY2022-23, since extended for a further three years (FY2023-24 to FY2025-26) using ₹370 crore carried forward as unspent balance from that same original allocation, not a fresh tranche of funding. It is implemented by the National Bee Board (NBB), a society first registered in 2000 and reconstituted in 2006 as the country's designated nodal agency for scientific beekeeping.
The scheme runs through three Mini Missions: MM-I on production and productivity (pollination-driven crop yield gains from scientific beekeeping), MM-II on post-harvest infrastructure (collection, processing, storage, branding, marketing), and MM-III on research and region-specific technology. As of March 2025, NBHM had sanctioned 6 world-class Honey Testing Labs, 47 Mini Honey Testing Labs, 6 Disease Diagnostic Labs, 26 Honey Processing Units, 12 Beekeeping Equipment Units, 18 Collection-Branding-Marketing Units and 10 Packaging/Cold Storage units, plus a National Centre of Excellence in Beekeeping at IIT Roorkee. A blockchain-based traceability portal, Madhukranti, had registered 14,859 beekeepers, 269 beekeeping societies, 150 firms and 206 companies as of October 2025.
India produced roughly 1.4 lakh metric tonnes of natural honey in calendar 2024 (the January–December year) and, in the separate FY2023-24 fiscal year (April 2023–March 2024, a different 12-month window that does not align with calendar 2024), exported around 1.07 lakh MT, worth USD 177.55 million — up sharply from 59,999 MT worth USD 96.77 million in FY2020-21. That growth moved India from the world's ninth-largest honey exporter in 2020 to second-largest, after China, per APEDA and CRISIL's joint July 2025 dashboard. Uttar Pradesh, West Bengal, Punjab, Bihar and Rajasthan together account for roughly two-thirds of national production; the main export markets are the US, UAE, Saudi Arabia, Qatar and Libya.
| Metric | FY2020-21 | FY2023-24 | Change |
|---|---|---|---|
| Honey exports (volume) | 59,999 MT | ~1.07 lakh MT | +78% |
| Honey exports (value) | $96.77 million | $177.55 million | +83% |
| Global export rank | 9th | 2nd (after China) | — |
Figures per PIB's National Beekeeping & Honey Mission backgrounder (2 November 2025), citing APEDA/CRISIL's July 2025 Monthly Dashboard for Honey.
In December 2020, the Centre for Science and Environment (CSE), a not-for-profit public-interest research body, published an investigation that tested 13 major Indian honey brands — among them Dabur, Patanjali, Baidyanath, Zandu and Hitkari — using Nuclear Magnetic Resonance (NMR) spectroscopy, the internationally accepted molecular-level purity test. Ten of the thirteen failed. CSE traced the adulteration to Chinese suppliers openly advertising fructose syrup engineered specifically to defeat the tests Indian regulations actually require, which check only for C4 sugar (cane) and C3 sugar (rice) markers — not the syrup CSE says Chinese exporters told them could pass "even if 50-80% of the honey is adulterated." Beekeepers were named as collateral damage: pure honey couldn't compete on price with sugar-syrup honey sold at roughly half the cost.
The regulatory response is real and traceable: FSSAI's food product standards for honey (Chapter 2, section 2.8.3) now include, as parameter 13, an explicit test for "2-Acetylfuran-3-Glucopyranoside (2-AFGP) as Marker for Rice Syrup," required to be absent, alongside a wider panel — C4 sugar capped at 7% by mass, a fructose-to-glucose ratio band of 0.95–1.50, hydroxymethylfurfural (HMF) capped at 80 mg/kg, and a minimum pollen count of 5,000 grains per gram. But the NMR test CSE used to catch the 2020 adulteration remains, per Drishti IAS's contemporaneous explainer, "not required by Indian law for honey that is being marketed locally but is needed for export" — meaning the compositional standard that actually protects the export brand NBHM has built is not the same standard that protects a domestic buyer at a local shop.
One piece of NBHM's own infrastructure targets this specific weak point, even if indirectly: the Khadi and Village Industries Commission's Mobile Honey Processing Van, first deployed in Uttar Pradesh, processes raw honey at the beekeeper's doorstep rather than after transport to a distant plant. The stated purpose, per exam-prep coverage of the scheme summarising KVIC's own claims, is twofold — preventing the distress sale of raw honey at low farm-gate prices, and reducing the window for mixing or contamination during transit between hive and processing facility. That's a genuine, if narrow, answer to part of the adulteration problem: it can't fix what happens after honey leaves a beekeeper's hands and enters a branded supply chain, but it does close one point where cheaper syrup has historically been blended in.
NBHM's training and colony-subsidy programmes lean toward Apis mellifera, the European honeybee, over Apis cerana, the Indian hive bee traditionally kept in hilly regions — and a Punjab-conditions comparative study backs that choice with real numbers. Apis mellifera colonies produced an average 25 kg of honey per colony per year against Apis cerana's 6.5 kg — nearly four times more — with almost double the pollen-carrying capacity per forager (22.2 mg vs 10.5 mg) and nearly triple the queen's daily egg-laying rate (900 vs 310). The practical difference that matters most to a beekeeper's livelihood may be resilience: during the dearth period, 45% of observed Apis cerana colonies absconded entirely and 21% more deteriorated, against 0% absconding and just 2% deterioration for Apis mellifera. The tradeoff is temperament — Apis cerana colonies produced roughly three times more stings per disturbance in the same study — which is one reason migratory beekeeping (moving hives to follow flowering seasons) needs formal transport and border-crossing arrangements the scheme's Mini Mission infrastructure is meant to support.
A 2026 survey of 52 active migratory beekeepers in Mansa district, Punjab, published in the Indian Journal of Entomology, quantifies the gap between NBHM's ambitions and daily practice. Every single respondent (100%) named pest-and-disease attack and death of bees from non-judicious pesticide use on nearby crops as major constraints. Unregulated markets and low honey prices were cited by 96.15% of respondents — the same price competition from adulterated honey that CSE's 2020 investigation documented at the consumer end. Migration itself carries real friction: 38.46% cited rising transport and labour costs, and 36.54% reported being stopped by officials at inter-state borders. High-value bee products barely get harvested at all — over 80% of beekeepers said they lacked the knowledge to collect royal jelly, propolis or bee venom, and all of them said there was no market to sell those products into even if they could.
The scale gap is the starkest number in the whole scheme. India has the agro-climatic potential to support an estimated 120 million bee colonies, capable of producing over 1.2 million tonnes of honey and 15,000 tonnes of beeswax while employing over 6 million rural and tribal families, according to research cited in the same journal. As of 2023, APEDA recorded roughly 19.34 lakh (1.93 million) registered honey bee colonies and 12,699 registered beekeepers nationally — on the order of 1.6% of the colonies the country's climate could theoretically support.
In Kupwara, Jammu & Kashmir, the government subsidised 2,000 Apis mellifera colonies for new beekeepers at 40% and built a ₹25 lakh Honey Processing and Bottling Plant at Gulgam (2-quintal daily capacity), branding the output "Kupwara Honey." One local beekeeper, Zakir Hussain Bhat, grew from five colonies to over 200, producing 200 quintals annually; across the district, more than 500 farmers now produce roughly 480 quintals of organic honey a year, generating about ₹3 crore in turnover, with a GI tag application for "Kupwara Organic Honey" underway. In Nongthymmai village, Meghalaya, beekeeper Stevenson Shadap turned a traditional household practice into a ₹1–2 lakh-a-year business after training through a local Enterprise Facilitation Centre, with demand in Shillong and Nongpoh now outstripping his supply. Both cases sit inside NBHM's stated model — subsidy plus training plus processing infrastructure plus branding — working roughly as designed, at genuinely small scale.
The export success also sits against a domestic market that barely exists by comparison: India's per-capita honey consumption is estimated at around 50 grams a year, against roughly 700 grams in Japan and 2 kilograms in Germany, per the same secondary coverage that describes the Mobile Honey Processing Van above. If that gap is even roughly right, it points to a second growth path NBHM's own export-led success metrics don't capture — a domestic market for pure, traceable honey that has barely been developed, sitting right next to the adulteration problem that's arguably suppressing it.
About this article: Researched, written and edited by Umashankar Triplicane Dwarakanathan, with AI research assistance; every figure is meant to trace to the primary source cited. See the Editorial Policy for how sourcing, AI use and corrections work.